The research techniques and subjects are naturally available.The features of qualitative methods include: The following is a detailed description of these features. Data presented in charts, tables, figures.The large sample size represents the wider population.Involves theory that is based on real-time data.Focus on the research problem and develop a hypothesis.Research techniques are naturally available.Here are some features of qualitative and quantitative research.
#Qualitative and quantitative data analysis methods manual
This eliminates the need for manual data processing. Techniques like rapid analysis and statistical analysis process large amounts of numerical information. Similarly, the growth in the number of employees holding a foreign technical education, etc. It further formulates facts and results from a large sample population.įor example, observing the increase in the annual growth of a company. This data is later organized, ranked according to certain criteria, and measured in specific units. It is used to quantify attitudes, opinions, behaviors, and other defined variables. Quantitative research is based on gathering statistical or numerical information from various sources. Moreover, this study also analyzes and evaluates various types of data by gathering deep insights on the topic.
The primary purpose of qualitative research is to understand the meaning of social groups, cultures, and communities. It further provides insights into the research problem and helps to develop the hypothesis. Moreover, it is exploratory research that is used to get an idea of the opinions and reasons. It generates textual or non-numerical data and examines it in its natural environment. Qualitative research is the gathering and analysis of data that is more natural and interpretive. The detailed definition of both the research methods is discussed below. It deals with numerical and statistical data. It deals with non-numerical data, such as words and meanings. Quantitative Research Definitionīelow is the definition of both qualitative and quantitative research methods.